Pictures from Instagram

Bonnaroo created a massive bunny leaping out of a hat, based on my illustration.?This is probably the

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Flat logo designI also created a simplified Bonnaroo logo to be used on various products at the festi

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Bonnaroo next commissioned me to create a design for their fountain, an exciting feature of the festi

Bonnaroo "double O" logo

Logotype detail

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Elements

Logotype - red

Logotype - black

Logotype - full colour on white

Poster layout

Chosen colourway

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Extensive colour exploration using the logotype lockup

Colour exploration

Initial Bonnaroo logo vector , created to illustrate how the sketch work would translate to digital.

Logotype vector, with sample colours added.

Logotype vector linework

Colour sketch

By this point we were pretty much signed off with the sketch - probably the most extensive sketch I'v

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I created a series of magical elements to accompany the design. It was fun applying the style establi

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A key asset?for the brand was the "15 years of magic" tagline, and how this functioned as a lock-up i

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I then looked at tightening up the type, bringing the identity closer to its eventual digital incarna

Sketch developmentAt this stage Bonnaroo wanted to see how the whole design would come together in po

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Chosen ideaI did some research into the history of the festival. The name itself?is a Cajun slang wor

I had the unadulterated joy + pleasure to be asked to pitch for the 2016 Bonnaroo festival identity.