20131337209

20131337208

The company’s recognition through corporate identity depends not only on?colors and the overall harmo

20131337206

Complementary colors serve as?add-ons to?the basic ones. They are used for illustrations and color fi

The color scheme works the same way as?typography: from simple to?complex, including the basic and co

After the exhibition we?have received positive feedback, heaved a?sigh of?relief, and went on?to?deve

20131337202

20131337201

20131337200

The idea of?ascending a?staircase is?reflected in?the way booklets are cut as?well as?in?the animatio

The company announced its rebranding at?the annual industrial exhibition Agroprodmash 2015 in?Moscow.

Corporate identity mediaWhen the company adopted a?new corporate identity, we?designed banners, magaz

Even though the logo does not directly reflect the stages of?the company’s development, this idea is?

20131337195

Color selection was based on?packaging categories that Logos work with: red for sausage casings, blue

20131337193

Stairs and staircases are used in?the development of?branded patterns. These can be?regarded as?Esche

Little spot icons, also isometric, are good for highlighting and emphasizing important text informati

20131337190

The maximum number of?characters and additional elements in?simple illustrations is?one or?two. In?mo

The display composition is?based on?extrabold type TT?Rounds Condensed Black. The words are transform

A?staircase is?our metaphor for constant, continuous ascension. “Seems a?bit naive? That’s exactly wh

Visual identity conceptThe lack of?exciting, visually or?communicatively impressive concepts in?the m

The idea of?getting to?a?new level proved to?be?the right one. The Logos team accepted the positionin

Eventually, we?proposed a?positioning not of?an?industry leader, but that of?an?industry pioneer. We?

When we?took a?closer look at?the competitors, we?saw that every innovation in?processes and services

We?decided against basing the positioning upon the image of?“reliability and perfection” for several

Positioning conceptWhile studying the information about the company in?order to?identify key advantag

20131337180