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SpaceGiven the strong link between the brand and art, the space is set up like an art gallery that pl

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PackagingOne of the project’s greatest challenges was the development of the packaging. As a bar-deli

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Labeling

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Merchandising

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Service points

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Contact PointsThe projection of the brand makes three fundamental points of contact that affect the e

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Photographic LanguageThe product appears “nude” outside of the container and in all of its splendor,

IllustrationsTo make the most of the tavern’s communications potential, we designed three “flat” illu

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Graphic SystemThe use of ambiguous messages (“Yes!”, “Oh!, “Um…”), a sinuous typography family, a sat

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IdentityOnce the brand’s energy had been focused, the concept was adorned with distinct graphic eleme

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ConceptThe brand concept was developed by researching the nude in the history of art and classical my

NamingThe Naming exercise aspired to achieve the project’s 3 basic pillars: product, irony and impact

BriefingThe client, Micky Irisarri, came to Erretres with a strong conviction that would lend the pro

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