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Typography

Primary colors

Stand alone symbol

Proportion and clear space

Branding bookAs we said earlier in our Wyre project, a branding language is a powerful marketing weap

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Polishing the logoThis phase is quite important. Even if all these grids and measurements make sense

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Typeface explorationThe Kitsu logo was?created?for the web. That means it should look great in the?na

Symbol constructionYou might notice?that we like to use the 'Golden Ratio' term even if sometimes it'

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Selected optionsAfter all these explorations, we came up with a shape that fits our requirements.The

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SketchesNext, we explored?dozens of draft shapes by drawing low-poly sketches.?This stage allows spen

RatingStars, heart, like, smile, graphic, thumbs up, pie chart

DiscussionChat bubble, comment, chat, question, answer, megaphone

Discoverymagnifier, telescope, binoculars, flipping pages, bookmarks, traveler, backpack, karemat, te

Comicsbook, comics page, halftone, superhero, character, page, paper, colorful, chi-power

Attributes and moodboardsWe start each branding from a?deep understanding of the product. We need to

Playful but professionalOur primary goal was to create a visual brand identity that reflects the play

Meet your next favorite anime or mangaKitsu is a social platform similar to?Goodreads, but for anime

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