Project was commissioned by Università di Sapienza with prof. Carlo Blassi and prof. Sandro Bonacquis

With the help of WordPress and WPshower, I put together a site for the botanical garden that would co

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The design of the signs, placards, maps, and boards followed the material, texture and color guidelin

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The user’s journey and pathway was the central feature of the wayfinding and signage design. Rather t

When building a template for the botanical garden’s publications a design problem came up. The book a

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To match the logo with an application structure I limited the project to four materials and textures

The logo is a variable logo which can alternate according to the application. For example a communiqu

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To build the logo and brand I referred to the values the staff brought to Orto Botanico. Sandro Bonac

ORTO BOTANICO - Branding, Wayfinding, and AdvertisingMy graduating project from Instituto Europeo di