floor plan / level +1 (click for lager version) image ? OMA

floor plan / level 0 (click for lager version) image ? OMA

the genesis showroom has been conceived as a space of ‘gradual discovery’

the building avoids the vast windows so common to conventional car showrooms

the scheme treats car display as curation

concrete walls partition the 1,410 square meter volume

furniture in the same color and material blends into their context

purchasing areas are contained within a sequence of independent rooms

the models on display are placed against a neutral backdrop of grey concrete

the vehicles are lit from above by a bright ceiling

the store is designed to provide an ‘a(chǎn)uthentic, analogue experience’

the prototypical car showroom has been designed for hyundai’s ‘genesis’ car brand

all images ? june young lim, courtesy of hyundai

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image ? designboom

? image ? designboom

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all images courtesy of DnA unless stated otherwise

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the minimalist glass parapet ensures a visible connection between the levels

the upstairs lavatory is accessible from the en-suite bathroom as well as the children’s bathroom th

the en-suite bedroom provides the best view over the dutch polder landscape

the beautiful window seat is an ideal spot for relaxation in the kitchen area

large glass sliding doors open to the garden and the outside dining area

the light grey brick chimney connects every space: outside, inside, downstairs and upstairs

view from the second-floor bridge down the stairs